A Smaller Room, but a Much Bigger Opportunity
On September 9, I attended Xsolla’s Rosh Hashanah event in Tel Aviv, and for me the most interesting part actually started before the larger evening celebration. The first part took place at Xsolla Club TLV and was deliberately small, bringing together a focused group of people who are actively shaping the local gaming industry. Developers, journalists, executives, founders and people in key industry positions were all in the same room, with food and refreshments around us, but the real value was the ability to simply talk. I attend quite a few gaming events, and I have learned that the number of people in the room is rarely what determines whether an event is useful. Sometimes the opposite is true. When the group is carefully selected and small enough to actually have conversations, networking becomes much more natural and much more valuable.
That atmosphere became even more meaningful when Nikita Sherman, SVP of Business Development at Xsolla, and Guy Ulmer presented data about the gaming industry and where the regional ecosystem is heading. The GamesBeat report sponsored by Xsolla puts Israel’s gaming and interactive entertainment ecosystem at roughly $10 billion in economic value and around 15,000 employees, while more than 140 companies operate across gaming, mobile entertainment, adtech and monetization infrastructure. What interested me more than the numbers themselves was the wider picture behind them. Israel is not necessarily known as a traditional AAA development powerhouse, but its influence on mobile gaming, user acquisition, analytics, monetization, AI and LiveOps reaches far beyond the size of the local market. The report also presents Israel and Cyprus as two very different but increasingly complementary gaming hubs, with Israel focused more heavily on technology and product innovation while Cyprus has become an important base for international operations and scaling.









